Is CGI A Better and Scalable Solution than Traditional Photography?

Posted on June 14, 2024June 17, 2024 by site_admin

In our increasingly digitized lives, it’s no news that Computer Generated Images (CGI) are taking over from traditional photography. With the advent of CGI, the entire approach to product photography has been revolutionized. CGI is quickly becoming the go-to tool for advertisers, as advanced technology has made it more accessible and cost-effective. When compared to traditional photography, CGI offers many advantages to companies in terms of time and cost.

Here are some advantages of using CGI over traditional photography.

#1 Saves Time

Traditional photography takes at least a week to arrange actual products, and props, decide the locations, etc. In traditional photography, you need to manually set up the lighting and props and then, for further time, get the images done. CGI offers to create realistic and high-quality images in less time. With CGI, it hardly takes a day to generate high-quality images with any background. CGI designers can add any location and backdrop to your products with the click of a mouse to make them look appealing to the audience.

#2 Cost-effective

With CGI technology, there is no need for an actual photoshoot. It eliminates the need to hire expensive crews for photography. CGI is rendered using advanced software and technologies and, hence, does not require you to travel to exotic locations to get the perfect backdrop to photograph and film your products. It reduces the logistics and travelling costs incurred for traditional photoshoots. CGI also eliminates shipping costs.

#3 Margin of Error

In the case of traditional photography, the chances of error are higher, as anything can go wrong while doing a live photoshoot. However, with CGI, the margin of error is negligible and it allows companies to showcase their products in every size/color/angle/texture. CGI lets you alter product images without needing to reshoot.

#4 Visualization

CGI offers a way to produce images for products that do not physically exist yet. But with traditional photography, you can shoot a car only after it has been prototyped. CGI is a great solution to acquire photorealistic images of the product before it’s physically produced.

#5 Accessibility

Creating something using CGI means you will always have access to the digital file. Once the CGI version of the product has been made, it can be used over and over for future product images. This means you can access it whenever you like, allowing you to change any style elements, products, or moods without having to re-shoot. Creating a computer-generated model of a product gives you a complete record of it – this could be delivered in all kinds of angles, colors, and textures, without any design or size restrictions.

Reach out to know more about how Leons Digital can help you in your next project.

Reasons to use CGI in your next campaign

Posted on February 26, 2021June 17, 2024 by site_admin

A CGI can help you tell your brand’s story exactly the way you want to. CGI is behind that glossy print ad for an expensive face cream or the TV commercial for a sleek new car. As a marketer, how can you use CGI to create your own “blockbuster” campaigns – without breaking the bank?

CGI is not reserved for advertisers with big budgets. Using CGI to create killer ad campaigns can cost less than traditional photo and video shoots.

If you have not started using CGI for your campaign, here are a few reasons to use CGI in your next campaign:

#1. Usually costs less than a photoshoot

But, if for some reason, you were not happy with the result of the final images, you would have to book a reshoot, with additional costs and administration as a result.

One of the prevailing notions about CGI is that it is expensive. Like all things, it depends on what you compare it to. The traditional way to prepare for a product launch was to book a photo or a video shoot. This would provide you with great images of the finished product.

Using CG Imagery, you can re-shoot the scenes as many times as you like.

By using CG Imagery instead of traditional photography, there is no longer a need for flying in all these white goods from all over the world to build an expensive set-up, as they can all be created digitally. CGI is better from both an environmental and cost point of view.

In other words, CG Imagery can replace high-end photographers, large crews, and set pieces—in many cases, at a fraction of the cost.

#2. Mass Customization

There are other factors than just cost when it comes to considering CGI. Many industries are moving towards more frequent, global product releases with more customized products and design options than ever before.

Nike has a similar number of options with its Nike ID. These trends make it almost physically impossible to photograph every product, product feature, and product variation for a global campaign.

#3. Creative Freedom

How do you show all the strong features of a product by taking a picture of the exterior? How would you present a product if there were no limitations?

For example, how can you handle range worries on an electric car? Tesla has solved this by using CGI to create interactive simulations online. The only limit of what CGI can depict is your imagination.

To put it in another perspective, if a picture is worth a thousand words, then CGI can write a short novel.

#4. Even better than the real thing

CG Imagery does not require a large production team, and you are not restricted by location, weather, or other conditions. This can all be handled virtually. With CGI, the sun shines for as long as you want it to. All aspects of the product like lighting, materials, and location can also be fine-tuned or exchanged on the fly.

Reach out to know more about how Leons Digital can help you in your next project.

Tag: CGI VS Photography