In our increasingly digitized lives, it’s no news that Computer Generated Images (CGI) are taking over from traditional photography. With the advent of CGI, the entire approach to product photography has been revolutionized. CGI is quickly becoming the go-to tool for advertisers as advanced technology has made it more accessible and cost-effective. When compared to traditional photography, CGI offers many advantages to companies in terms of time and cost.
Traditional photography takes at least a week to arrange actual products, and props, decide the locations, etc. In traditional photography, you need to manually set up the lighting and props and then, further time get the images done. CGI offers to create realistic and high-quality images in a lesser time. With CGI, it hardly takes a day to generate high-quality images with any background. CGI designers can add any location and backdrop to your products with the click of a mouse to make them look appealing to the audience.
With CGI technology there is no need for an actual photoshoot. It eliminates the need to hire expensive crews for photography. CGI is rendered using advanced software and technologies and hence does not require you to travel to exotic locations to get the perfect backdrop to photograph and film your products. It reduces the logistics and travelling costs incurred for traditional photoshoots. CGI also eliminates shipping costs.
In the case of traditional photography, the chances of error are higher as anything can go wrong while doing a live photoshoot. However, with CGI the margin of error is negligible and it allows companies to showcase their products in every size/color/angle/texture. CGI lets you alter product images without needing to reshoot.
CGI offers a way to produce images for products that do not physically exist yet. But with traditional photography, you can shoot a car only after it has been prototyped. CGI is a great solution to acquire photorealistic images of the product before it’s physically produced.
Creating something using CGI means you will always have access to the digital file. Once the CGI version of the product has been made it can be used over and over for future product images. This means you can access it whenever you like, allowing you to change any style elements, products, or moods without having to re-shoot. Creating a computer-generated model of a product gives you a complete record of it – this could be delivered in all kinds of angles, colors, and textures, and without any design or size restrictions.
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