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Is CGI A Better and Scalable Solution than Traditional Photography?
In our increasingly digitized lives, it’s no news that Computer Generated Images (CGI) are taking over from traditional photography. With the advent of CGI, the entire approach to product photography has been revolutionized. CGI is quickly becoming the go-to tool for advertisers, as advanced technology has made it more accessible and cost-effective. When compared to traditional photography, CGI offers many advantages to companies in terms of time and cost.
Here are some advantages of using CGI over traditional photography.
#1 Saves Time
Traditional photography takes at least a week to arrange actual products, and props, decide the locations, etc. In traditional photography, you need to manually set up the lighting and props and then, for further time, get the images done. CGI offers to create realistic and high-quality images in less time. With CGI, it hardly takes a day to generate high-quality images with any background. CGI designers can add any location and backdrop to your products with the click of a mouse to make them look appealing to the audience.
#2 Cost-effective
With CGI technology, there is no need for an actual photoshoot. It eliminates the need to hire expensive crews for photography. CGI is rendered using advanced software and technologies and, hence, does not require you to travel to exotic locations to get the perfect backdrop to photograph and film your products. It reduces the logistics and travelling costs incurred for traditional photoshoots. CGI also eliminates shipping costs.
#3 Margin of Error
In the case of traditional photography, the chances of error are higher, as anything can go wrong while doing a live photoshoot. However, with CGI, the margin of error is negligible and it allows companies to showcase their products in every size/color/angle/texture. CGI lets you alter product images without needing to reshoot.
#4 Visualization
CGI offers a way to produce images for products that do not physically exist yet. But with traditional photography, you can shoot a car only after it has been prototyped. CGI is a great solution to acquire photorealistic images of the product before it’s physically produced.
#5 Accessibility
Creating something using CGI means you will always have access to the digital file. Once the CGI version of the product has been made, it can be used over and over for future product images. This means you can access it whenever you like, allowing you to change any style elements, products, or moods without having to re-shoot. Creating a computer-generated model of a product gives you a complete record of it – this could be delivered in all kinds of angles, colors, and textures, without any design or size restrictions.
Reach out to know more about how Leons Digital can help you in your next project.
Reasons to use CGI in your next campaign
A CGI can help you tell your brand’s story exactly the way you want to. CGI is behind that glossy print ad for an expensive face cream or the TV commercial for a sleek new car. As a marketer, how can you use CGI to create your own “blockbuster” campaigns – without breaking the bank?
CGI is not reserved for advertisers with big budgets. Using CGI to create killer ad campaigns can cost less than traditional photo and video shoots.
If you have not started using CGI for your campaign, here are a few reasons to use CGI in your next campaign:
#1. Usually costs less than a photoshoot
But, if for some reason, you were not happy with the result of the final images, you would have to book a reshoot, with additional costs and administration as a result.
One of the prevailing notions about CGI is that it is expensive. Like all things, it depends on what you compare it to. The traditional way to prepare for a product launch was to book a photo or a video shoot. This would provide you with great images of the finished product.
Using CG Imagery, you can re-shoot the scenes as many times as you like.
By using CG Imagery instead of traditional photography, there is no longer a need for flying in all these white goods from all over the world to build an expensive set-up, as they can all be created digitally. CGI is better from both an environmental and cost point of view.
In other words, CG Imagery can replace high-end photographers, large crews, and set pieces—in many cases, at a fraction of the cost.
#2. Mass Customization
There are other factors than just cost when it comes to considering CGI. Many industries are moving towards more frequent, global product releases with more customized products and design options than ever before.
Nike has a similar number of options with its Nike ID. These trends make it almost physically impossible to photograph every product, product feature, and product variation for a global campaign.
#3. Creative Freedom
How do you show all the strong features of a product by taking a picture of the exterior? How would you present a product if there were no limitations?
For example, how can you handle range worries on an electric car? Tesla has solved this by using CGI to create interactive simulations online. The only limit of what CGI can depict is your imagination.
To put it in another perspective, if a picture is worth a thousand words, then CGI can write a short novel.
#4. Even better than the real thing
CG Imagery does not require a large production team, and you are not restricted by location, weather, or other conditions. This can all be handled virtually. With CGI, the sun shines for as long as you want it to. All aspects of the product like lighting, materials, and location can also be fine-tuned or exchanged on the fly.
Reach out to know more about how Leons Digital can help you in your next project.
CGI- An Effective Tool for OEM Industry
The automotive market is undergoing a profound technology-driven transformation, and there are major implications for marketing. Carmakers across the globe are moving to CGI.
Computer Generated Images can be directly involved in improving your brand’s credibility since they provide your customers and prospects with the best visual experience. Even auto dealer websites and related auto business websites are following the same path.
To ensure that an auto-related website always functions optimally in terms of viewership, site traffic, bounce rates, revenue generation, and more, it is common knowledge that the site needs high-quality images.
Cars hold a very high amount of visual appeal for prospective buyers, and striking vehicle images create a high level of interest among the people who visit your website.
CGI can generate images even before the car is manufactured.
Many car manufacturers opt for CGI of new cars even before their market release, thereby driving up online interest significantly.
This means that you can have images of a vehicle ready to be published on your website and social media channels even before the cars are manufactured. With CGI, you have complete control over every part of the image from the word go, with practically no wastage of time at all.
The use of VR also extends to the showroom, allowing consumers to take a car for a test drive without actually going out for a test drive. The showroom isn’t even needed – it can be done from the comfort of your sofa.
Getting good quality images of cars in sharp detail and with great-looking backgrounds is tiresome, time-consuming, and, in many cases, a job that puts quite a heavy strain on finances. However, OEMs and related businesses can have the most stunning images ever, and at a significantly lower cost.
This Mercedes Showroom, for example, is entirely created using CGI.
For instance, if the manufacturer of a vehicle releases a new variant or trim level, CGI eliminates the requirement to go back and capture images of the new car all over again. Leons Digital enables you to get the job done quickly and efficiently.
It’s the same story if you want to add new backgrounds, including animations, and so on. With such a mammoth presence, you can’t ignore CGI. If you want to take advantage of the technology on offer and bring your car to life.
Reach out to know more about how Leons Digital can help you in your next project.
Importance of Architectural Visualizations
Architectural visualizations are cutting-edge solutions for designers, real estate agents, and developers. It allows them to fill their project presentations and marketing campaigns with stylish photorealistic visuals. With CGI, the designer’s clients can easily understand every aspect of their home’s future design. Naturally, that gives them more confidence to approve the proposed concepts or to ask for specific alternatives.
Most people recognize the importance of architectural visualizations for exterior environments. For example, to release funding or acquire planning permissions, images of external buildings are required.
Architectural visualizations for interior environment images are just as important. With 3D architectural visualizations, clients see clearly how their space is coming along.
There are several ways 3D rendering and other architectural
visualization techniques can benefit both architects as well as their clients.
The impact of architectural visualizations has a
few benefits including.
#1. Realistic, easy, and quick
#2. An image speaks a thousand words
#3. Better for marketing and project approvals
#4. Easier to understand by clients or the general public
#5. Impact on project execution
#6. Fewer instructions and no language barriers
Reach out to know more about how Leons Digital can help you in your next project.
Product Visualization for Your Business
CG visualization is used for almost any type of product. When a product is still in its early stages, 3D product rendering and visualization can be used to create compelling imagery to tell the story.
How Can Product Visualization Fuel Your Business Operations to the Next Level?
A picture is worth a thousand words when it comes to running business operations. We don’t mean charts and graphical displays when discussing product visualization.
It’s that visual that communicates to customers what you are offering with little of your effort.
Today’s technology has undeniably overpowered almost every business domain – be it eCommerce, real estate, or any other sector. Product visualization is currently showing its magical influence on potential clients’ top business operations.
There are many benefits that product visualization can offer your business. Here are some of them:
#1. Provides Clearer View and Versatile Designs
With product visualization, one can get the whole view of a product.
The tiniest details that one may not notice from the actual product are
now visible by just zooming in. One single file of product
visualization is customizable for many purposes in your business.
There is no need to draw it again from scratch.
#2. Impressive View
Using CGI for advertisements would be effective not only to raise curiosity,
but also to build brand recognition, increase public engagement, and
most importantly, generate sales.
#3. You Can Make a Simple Video to boost Sales
Do you know you can transform your business by making an animated
motion product video? Sure, but it’s through product rendering services.
This is creative product interactivity that will shock many customers
who will visit your sales page. This is where product images are
manipulated to show all possible sides of the merchandise.
Reach out to know more about how Leons Digital can help you in your next project.
Reasons Why Companies Should Use CGI
An increasing amount of customers conduct more and more of their research online before coming to a purchase decision. That is one reason why online video consumption is increasing progressively and is not likely to peak anytime soon. Creating compelling visual content is key to attracting and retaining clients early on in the customer journey. CGI makes it possible to create immersive and interactive content in a way that is hard to do by traditional means.
Here are the Reasons Why Companies Should Use CGI which will help them to communicate and interact better with today’s savvy media audience.
#1. Customers finish your product
Mass customization is becoming more and more common. Companies will make the product building blocks, but customers will do the final assembly. Add in the ongoing trend of an ever-increasing amount of mass customization of colors, materials, and sizes of products—it’s easy to see that only relying on traditional photography is becoming increasingly complicated, to say the least. That is without taking the environmental, logistical, and cost-related aspects of transporting products around the world for various photoshoots.
#2. Customers want to interact with your products early on
One of the key advantages of brick-and-mortar stores is that customers can touch and interact with the product. It is not possible to interact with traditional photos. Videos are more immersive than photography, but they are not interactive (yet). CGI, meanwhile, allows the audience to dive into immersive virtual experiences in a whole new way.
#3. Cutting through the noise
Information overload is a well-known problem that most marketers face in today’s media climate. The average customer gets exposed to thousands of messages every day through the various information channels they consume. Companies and organizations must find a way to cut through the noise.
Thanks to CGI and AR/VR companies, can communicate ideas in ways that would be almost impossible or very cost-prohibitive to do using other methods.
Using CGI can help your product get through the plethora of communication noise that is out there and highlight exactly the unique buying reasons that you want to emphasize.
Reach out to know more about how Leons Digital can help you in your next project.