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Advantages of Using CGI For Your E-commerce Business

A CGI can help you tell your brand’s story in exactly the way you want to.

Here are 5 reasons why you should consider using CGI in your next campaign!

#1. E-commerce cataloguing can be optimized

You pretty much know how difficult it is to capture images of your products in an accurate manner with cameras.

Making the product labels visible in thumbnails is a discouraging task. Sometimes, brand logos can get distorted while retouching images. Such efforts often make you miss deadlines and sale opportunities.

You can get over such nightmares with CGI animation which allows you to build accurately pixelated product versions for all e-commerce industry types. You can make labels legible, format logos, make thumbnails readable and arrange product catalogues on sites the way you want.

#2. Call to action can be made more compelling

With CGI, you can evoke the right feeling in your targeted audience base. Prospective customers can be treated with the right visuals the way you want in alignment with your business values. You can weave the perfect mood around the product inexpensively which adds power to the call to action.

Conventionally, such efforts are cost-intensive and consume significant time. You had to set up extensive photo shoots with the right props. To present the product in an appealing ambience, you had to pay the photographer highly.

CGI allows you to get over such disadvantages. You can highlight the stellar aspects of the products easily which inspires potential customers to buy products more frequently.

#3. Futuristic models for retail marketing can be developed

Using the technologies adopted by Hollywood, you can bring on the same table AR (Augmented Reality) and VR (Virtual Reality) for enhancing the marketing experience of shoppers.

Buyers can experience different products like furniture in customized settings with virtual staging.

#4. Customers can be made to experience the products

With 3D visualization, you can help potential buyers experience the product in virtual mode. This helps them connect with your brand in a better way.

CGI effects can be enhanced with AR wherein multimedia, sensory inputs, graphics, etc. can be superimposed on real-world objects. A tactile feel can be simulated. Location data can be taken from GPS coordinates. Through the app, AR can be used to showcase to customers what it would be like to try new products.

#5. A dream home can be curated in digital mode

CGI can be used in other verticals apart from the e-commerce business. You can make customers visualize how the dream home would look by allowing them to virtually set furniture in living room interiors. Customers need not physically haul and place the furniture pieces.

Visualization of all home-related products can be made possible with CGI. You need not hire a photographer to capture snaps of real objects. Engaging and memorable experiences can be created with ease.

CGI helps your brand stand out in a market that is facing stiff competition. You can win the trust of potential buyers by leveraging CGI.


Reach out to know more about how Leons Digital can help you in your next project.