An image is worth a thousand words. Advertisers use the power of images to connect with the audience and convey the intended message about a business. We often come across sleek and spotless photos in advertisements and wonder how someone can capture such a perfect shot.
But most of the time, these images are not actual photographs, but computer-generated 3D images.
Computer-generated Imagery (CGI) is quickly becoming the go-to tool for advertisers as advanced technology has made it more accessible and cost-effective. CGI offers endless opportunities for designers and artists to produce photorealistic images and enhance them to suit the needs of advertisers.
When compared to traditional photography, Using CGI for your business offers many advantages in terms of time and cost.
Here are some advantages of using CGI for your business.
The main objective of an advertising campaign is to impress the viewers and convert them into customers.
CGI contributes to this objective by helping advertisers to come up with creative campaigns that provide a gratifying experience to the audience.
It can be used to introduce prospective customers to the potential benefits of using your products.
For example, if you are selling bedroom furniture, you can use CGI to produce images and videos of artistically decorated bedrooms with your products and convey the message to the customers.
If your business produces multiple variations of the same product, photographing each product can be a time-consuming and costly affair.
CGI can be effectively utilized to showcase the differences in colour,
style, texture, and features of the different variants in an impressive and easy-to-understand manner.
Computer-generated imagery provides advertisers with endless opportunities to create more with less. It can be used to create environments and compositions, which are impossible through photography. There are no limitations to what one can achieve through computer imagery.
High-quality CGI images are better than real photographs to convey your brand story effectively to the consumers.
CGI images can be used for Virtual reality experiences and video tours of your project or website, and mobile applications, which help the customers to view and experience your products before making the purchase.
Reach out to know more about how Leons Digital can help you in your next project.