Want to make the food look the very best? Worried about the greens in the salad wilting under hot lights, or ice melting before you can get a beautiful shot of the food? Whether viscous or fully fluid, they steam. But when created in CG, even your noodles can all be tamed to do exactly what you want; leading you to a uniquely perfect result.
From glorious chocolates to perfect pieces of fruit and beautiful cakes you can create food imagery using the full range of modern digital techniques – CGI
In the digital age we live in, our children on average are exposed to 25 million food and drink ads a year on their top 10 favourite sites alone. Brands need to adapt their content to the palates of children and the best way to do that is with CGI.
CGI can be applied in a variety of degrees; from subtle enhancements to reality-bending images with a creative statement. With a clear vision, great ideas can be sleekly executed to showcase not only the appearance and audio of food but also the texture, aroma, and taste, opening creative pathways to new, unique content with real consumer appeal. With full control over every aspect of a CGI, one can make food look even better than in real life.
CGI provides control and consistency to a campaign. By modeling the food in 3D, animators can recreate a simulacrum of food that looks appealing. Every time it is not possible to prepare real food to an exact specification. When design details and exact execution are paramount, CGI provides control and consistency to a campaign. With the help of CGI, you can add tiny touches of moisture to make fruit look a bit more succulent, carefully considered highlights and reflection; – the results are mouth-watering.
Reach out to know more about how Leons Digital can help you in your next project.