CGI has emerged as one of the most effective tools in marketing automotive. CGI is quickly becoming the go-to tool for advertisers as advanced technology has made it more accessible and cost-effective. CGI is the easiest and fastest option to achieve the desired result without spending thousands of dollars on trying out different concepts for your marketing needs.
Cars hold a very high amount of visual appeal. Automotive manufacturers have largely moved on to CGI because of the savings it can bring in. Advances in the software and hardware required to create highly realistic images mean that it’s increasingly difficult to identify where reality ends and virtual reality begins.
By generating high-quality promotional images of the car, even before the car is actually manufactured, CGI helps you go deeper into the marketing & promotion of the vehicle. CGI allows you the liberty of adding minute details to your car, right down to the color of stitching on the seats.
Constantly shooting images of new cars is a time-consuming process. When the model update of the vehicle comes CGI helps you to add or lessen a few aspects in the master model, instead of rebuilding the whole thing. CGI offers stunning images at a significantly smaller lifecycle load on overall finances.
CGI goes hand in hand with the newest trend, i.e., Virtual Reality (VR). In the future, people will experience more life-sized cars and virtual tours where they can sit virtually in the car, walk around it and experience all the different aspects of the car.
Virtual Reality enables prospective clients to really get a lifelike feel of the car that they are interested in. Since CGI scores very high in being realistic, it makes the experience all the more authentic. No wonder CGI is immeasurably useful & effective in the marketing of cars.
Reach out to know more about how Leons Digital can help you in your next project.