The automotive market is undergoing a profound technology-driven transformation, and there are major implications for marketing. Carmakers across the globe are moving to CGI.
Computer Generated Images can be directly involved in improving your brand’s credibility since they provide your customers and prospects with the best visual experience. Even auto dealer websites and related auto business websites are following the same path.
To ensure that an auto-related website always functions optimally in terms of viewership, site traffic, bounce rates, revenue generation, and more, it is common knowledge that the site needs high-quality images.
Cars hold a very high amount of visual appeal for prospective buyers, and striking vehicle images create a high level of interest among the people who visit your website.
Many car manufacturers opt for CGI of new cars even before their market release, thereby driving up online interest significantly.
This means that you can have images of a vehicle ready to be published on your website and social media channels even before the cars are manufactured. With CGI, you have complete control over every part of the image from the word go, with practically no wastage of time at all.
The use of VR also extends to the showroom, allowing consumers to take a car for a test drive without actually going out for a test drive. The showroom isn’t even needed – it can be done from the comfort of your sofa.
Getting good quality images of cars in sharp detail and with great-looking backgrounds is tiresome, time-consuming, and, in many cases, a job that puts quite a heavy strain on finances. However, OEMs and related businesses can have the most stunning images ever, and at a significantly lower cost.
This Mercedes Showroom, for example, is entirely created using CGI.
For instance, if the manufacturer of a vehicle releases a new variant or trim level, CGI eliminates the requirement to go back and capture images of the new car all over again. Leons Digital enables you to get the job done quickly and efficiently.
It’s the same story if you want to add new backgrounds, including animations, and so on. With such a mammoth presence, you can’t ignore CGI. If you want to take advantage of the technology on offer and bring your car to life.
Reach out to know more about how Leons Digital can help you in your next project.