This is a local client passionate about creating high-class cookware, and they are one of the top manufacturers in Stahl Cooker (India).
These images on their website were shot by a friend of mine and now they needed a video presentation with lots of lights and shadows since this is a very glossy almost mirror-like finished product.
The creative direction was done by their marketing agency and the storyboard was shared with us. The product was modeled in less than 16 hours and animation lighting and rendering took another two working days to finish the final composition with music.
The product was launched in style with jam-packed marketing professionals and dealers. The solution was quick and perfect for the client and if you imagine this was a live-action shoot all the movements we have shown would have been compromised.
The intersection of the Stahl Cooker was shown to explain the technology of heat distribution and surface needs for good cooking and the life of this product.
Needless to say, the huge production cost was saved here with almost 1/4th of the human involvement. The complex story of your product features can be handled very creatively while using CGI.