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3d/CGI in Automotive Industry

Our dedicated team of automotive CG artists really passionate about Cars and every type of locomotive, most have joined for the sheer passion for Cars. They are shaped to grasp the industry methods on how to make vehicle-based rendering absolutely photoreal. But some are really gifted with the next level of creativity in the domain of visual storytelling. Striving to make CG images look epic and cinematic.

Whether you realize it or not, CGI is an integral part of the automotive industry. It is always there – unseen – blending into reality seamlessly. Ironically, CGI is at its best when you cannot notice it. But that is also the beauty of it, and why it continues to be a popular choice for a multitude of reasons.

And with advancements in technology, what can be achieved today is outstanding. Bleeding-edge tech makes for some of the most detailed and realistic work you will ever see. And these advancements are leading to some new trends that I believe will become the Fact/actual experience in the industry.

#1. CGI – High Quality, Low Cost

Constantly shooting images of new cars is a tedious, time-consuming, and expensive affair. What CGI offers is stunning images at a significantly smaller lifecycle load on overall finances. CGI provides an easier way to fill your auto dealer website with striking images that show cars in excellent detail.

#2. Capabilities of CGI

CGI for auto businesses provides high flexibility, unlike conventional photography. Cars can be placed in any location, captured at any angle, and under any lighting that the client wants. Additionally, minor changes can be easily accommodated throughout the process of production.

For instance, if the manufacturer of a car that is already present on your website releases a new trim level, shooting fresh images of the new car all over again is not required. CGI can get the job done quickly and without any hassles.

CGI can also add unique backgrounds and animate the vehicles effortlessly and efficiently, unlike conventional video/photography.


Reach out to know more about how Leons Digital can help you in your next project.